July 6, 2011 at 8:00 pm
It’s very easy, when designing your new site, to get excited and want to put everything on one page. We want our customers/clients to be able to see everything we offer and get to it from the homepage and although we have the best intentions, its probably not a good idea. Putting everything on one page can lead to sensory overload and actually drive away potential leads. (more…)
April 16, 2011 at 8:08 pm
A website doesn’t have to cost an arm and a leg. Actually, very simple websites, between $400-$800, can do wonders in improving conversions and lead generation. (It’s not all about flash and glam. It’s all about content, quality content, accessible content and a simple strategy to convert visitors based on that content.) Of course, if you have a very complex idea and it requires complex features you could be looking upwards of $30,000, but as a small business looking to get into online marketing this won’t be the case. (more…)
March 29, 2011 at 8:23 pm
This article is the second of a 5 part series we call “Keep It Simple Stupid” or “KISS”. This series simplifies the web building process into easy to digest and follow steps for your new website. If you haven’t already, be sure to read “Keep It Simple Stupid Part 1: Know Your Goals,” in that article we covered your website’s goals which are the framework for your website.