December 29, 2012 at 7:52 pm
In recent weeks there has been a lot of debate among my colleagues and clients about using an all-in-one solution for digital marketing versus using specialized shops. I hear, “All my marketing is in one place. It makes things easy,” or “I’ve never had such a high conversion rate from PPC leads.” So, which is better, the all-in-one digital marketing agency, or the specialized shops? (more…)
Marketing | No comment
December 28, 2012 at 6:53 pm
As many have written there is no easy route to monetization, but I will put in writing an easy to follow step-by-step guide to put you on the road to monetizing your blog. This post does not cover the ‘what’ of your blog. To hone your blog topic I recommend you read my earlier post about finding your voice. What this post will cover is how to create a product/service for monetizing your current blog and reader base. (more…)
Business Reading, Entrepreneurship, Marketing | No comment
August 9, 2012 at 10:16 am
Open up your Hootsuite and it will feel like rainbows and unicorns for everyone that has ever stressed out about when to time their tweets & posts to social networks. This morning Hootsuite released AutoSchedule in the Dashboard. Now you can sit back and let Hootsuite do the work for you and determine the most optimal times for your posts to maximize reach. (more…)
Marketing, Productivity, Social Networking | No comment
July 13, 2012 at 4:41 pm
Image via CrunchBase
It wasn’t too long ago I was reading Tim Ferris’ 4-hour Work Weekend getting all swept up in the excitement of getting my own passive income streams going. One problem…Just getting the money for web hosting and Google ads was tough. Now its a whole year later and a light-bulb turned on – I realized I don’t need to pay for hosting or Google ads. I can implement a ‘proof-of-concept’ experiment for FREE! Here’s how: (more…)
Entrepreneurship, Marketing, Uncategorized | No comment
July 11, 2012 at 10:00 am
Yesterday, Twitter announced the release of an updated app for iPhone and Android. This release brings the expanded tweet to the mobile platform. What does this mean for small businesses? Let’s explore the elements of the expanded tweet on mobile and see how to use them to their maximum potential.
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DIY, Marketing, Social Networking | No comment
July 6, 2012 at 12:45 pm
Now that Facebook Timeline has been around for 3 months it is becoming apparent that certain efforts are no longer as successful as they had been, specifically, Facebook tabs. With the release of Timeline the ability to set a landing tab was removed, also removing the ability for brands to control their user’s initial brand experience. According to PageLever, visits to custom tabs has decreased by 53%. Which poses the question – should I bother with secondary tabs? (more…)
Marketing, News, Social Networking | No comment