Apt2Labs

Hashtags, the not-so-secret Twitter tool

March 16, 2011 at 8:00 am

Image by svilen001.

Your twitter feed is up and going. You’ve shared it with your network. Linked to it from your website. Post regularly (at least 2-4 times daily) and get some interaction, but you feel like you’re ready to expand. Hashtags can help you reach a larger audience in a niche topic(#indiemusic), industry(#nonprofit), and/or cultural movement (#tigerblood, #teamsheen, and #winning).

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Marketing | 1 comment

Think of your business as a game (Stroking the “Ego”-system)

February 26, 2011 at 8:00 am

What if everything we did was a turn in a game? You roll the dice, move 5 spaces and something happens. It may be good, it may be bad, but it is instantly accessible, whatever the outcome. Would you play? If it stroked your “ego” you would.

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Marketing | No comment