Boutique Specialists or One-Stop-Shop?

December 29, 2012 at 7:52 pm

In recent weeks there has been a lot of debate among my colleagues and clients about using an all-in-one solution for digital marketing versus using specialized shops. I hear, “All my marketing is in one place. It makes things easy,” or “I’ve never had such a high conversion rate from PPC leads.” So, which is better, the all-in-one digital marketing agency, or the specialized shops? (more…)

Marketing | No comment

Blog Monetization – The $100 Startup Style

December 28, 2012 at 6:53 pm

As many have written there is no easy route to monetization, but I will put in writing an easy to follow step-by-step guide to put you on the road to monetizing your blog. This post does not cover the ‘what’ of your blog. To hone your blog topic I recommend you read my earlier post about finding your voice. What this post will cover is how to create a product/service for monetizing your current blog and reader base. (more…)

Business Reading, Entrepreneurship, Marketing | No comment

Hootsuite Releases AutoSchedule in the Dashboard

August 9, 2012 at 10:16 am

Hootsuite-AutoSchedule

Open up your Hootsuite and it will feel like rainbows and unicorns for everyone that has ever stressed out about when to time their tweets & posts to social networks. This morning Hootsuite released AutoSchedule in the Dashboard. Now you can sit back and let Hootsuite do the work for you and determine the most optimal times for your posts to maximize reach. (more…)

Marketing, Productivity, Social Networking | No comment

5 Email Apps to Improve Productivity & Manage Email Mountain

August 7, 2012 at 8:00 am

5 Email Apps to Improve Productivity & Manage Email Mountain

Sometimes you just don’t want to open up your email, and who can blame you? With all of the lists & deals we sign up for its hard to keep our email inboxes under control. Try these 5 Email Apps to Improve Productivity & Manage Email Mountain: (more…)

Productivity | No comment

Need a ‘Proof-of-Concept’? Now its Free!

July 13, 2012 at 4:41 pm

Image representing Timothy Ferriss as depicted...

Image via CrunchBase

It wasn’t too long ago I was reading Tim Ferris’  4-hour Work Weekend getting all swept up in the excitement of getting my own passive income streams going. One problem…Just getting the money for web hosting and Google ads was tough. Now its a whole year later and a light-bulb turned on – I realized I don’t need to pay for hosting or Google ads. I can implement a ‘proof-of-concept’ experiment for FREE! Here’s how: (more…)

Entrepreneurship, Marketing, Uncategorized | No comment

Twitter Brings Expanded Tweets to Mobile

July 11, 2012 at 10:00 am

Expanded Tweet

Yesterday, Twitter announced the release of an updated app for iPhone and Android. This release brings the expanded tweet to the mobile platform. What does this mean for small businesses? Let’s explore the elements of the expanded tweet on mobile and see how to use them to their maximum potential.
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DIY, Marketing, Social Networking | No comment

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